Freshworks Partners with FuturistiCX to Highlight Innovative Customer Experience Strategies
In the new age of a digitally-connected living, Customer Experience Experts are implored to adapt Innovative technology to retain and make customer service easier and more engaging.
The 2021 edition of FuturistiCX Middle East lives up the its reputation of being the biggest Customer Experience Conclave as it hosted 250+ Delegates and Industry Leaders within the customer experience world.
At the virtual event, the line-up of brilliant Speakers took turns to share insights on how to integrate disruptive CX technologies like Artificial Intelligence, Machine Learning, RPA, Blockchain, Virtual Assistants, Data Analytics, and Cloud to attendees. There was also an interactive Q & A session after each presentation and panel to further drill down to answer more specific questions from delegates. There were also available goodies to be won, which was powered by the Event Sponsor.
"The technology we now refer to as CRM stems from the need to have real time customer dialogue ", Qaalfa Dibeehi, Dean of the Customer Experience Leadership at Majid Al Futtaim (The School of Great Moments) highlighted this as he delivered the opening remarks.
During the session presented by Vishal Chopra, Head - APAC MEA Marketing (India, ASEAN, ANZ, Middle East, Africa) at Freshworks, he had this to say - "65% of Customer Service Leaders worldwide are embracing remote or hybird operating models".
"We have had to prioritise our budget and process to better serve the needs of our customers. We have also experienced more service delivered through our online transaction channels", Abdulmohsen Al-Mulhem - Chief Marketing & Customer Experience Officer, Bank Albilad had this to say at the “C-Suite Executive panel”.
"Customer experience gets us intertwined with digital transformation...You cannot compete in a digital world by being stuck in traditional & manual business model. Don't show up for a car race whilst riding a donkey!", says Evans Munyuki the Award-Winning Chief Digital Officer and Author of the 5-Star-Rated Book titled "Up for Digital Transformation in the Gig Economy".
"Data governance, data management and data utilisation are one of the challenges faced in Customer Experience. There's a conflict of privacy as it relates to data", Seham El Behissy, General Manager Digital & Connected Cars – Middle East, Groupe Renault shared this at the “Visionary Panel”.
In conclusion, Vishal shared this statement via his social media platform to highlight his excitement after the successful event completion - “It was an absolute pleasure to speak with CX leaders from the Middle East at the FuturistiCX conference. Had an insightful session discussing the best practices in the CX domain and what it takes to deliver a seamless, proactive customer experience (Hint: Empathy, listening to your customers, and the magical touch of Technology)”.
Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. With a global team of 3,000+ experts, Freshwork is headquartered in San Mateo, Calif, with global offices in India, UK, Australia and Germany.
Freshworks SaaS products provide a 360-degree overview of the customer. These include - Freshdesk, Freshservice, Freshworks CRM, Freshcaller, Freshteam, Freshchat, and Freshrelease.
The Conference Producer, Exibex is a market leader in knowledge-based conferences, managed events and business consulting. The team provides innovative and interactive networking platforms to foster engagement with C-level communities for global corporations.
For more information about our upcoming events from the Finnovex Global Series lined up for 2021, please visit - https://finnovex.com/